Howdy.
Focus
Experience & Product Design
Location
Nashville — Available Anywhere
Statement
A dedicated experience and product designer advancing design leadership through innovation, inclusivity, and human-centered solutions — helping organizations simplify complex systems and turn them into intuitive digital products.
With over a decade of experience, I blend user research, product thinking, and design strategy to deliver measurable outcomes across enterprise, healthcare, and consumer products.
Pencils sharp. Pixels perfect. Coffee black.
Design heroes: Rams. Lovegrove. Cooper. Norman.
Born in the South. Well traveled. Raised on Rock and Roll.
| 01 |
Travel Modernization and Revenue Creation Southwest Airlines ↑ Revenue stream adoption · ↑ Booking conversion · Pre-launch risk reduction |
Led the UX design effort for a complex, high-visibility consumer product initiative — improving the end-to-end customer experience while creating new opportunities for revenue generation across web and mobile. Tied UX directly to measurable revenue while reducing launch risk. | Product Design Monetization Cross-Platform |
| 02 |
Enterprise Website Redesign HCA Healthcare ↑ Career page traffic · ↓ Bounce rate · Governance framework adopted org-wide |
Unified brand and usability across a national hospital system — improving patient task success while driving career recruitment goals. Established a design governance framework to sustain value beyond launch. | Service Design Healthcare Governance |
| 03 |
Platform Experience Apple ↓ Onboarding ramp time · ↑ Retention · Fragmented processes consolidated |
Led design for an internal platform serving thousands of employees, simplifying complex workflows and standardizing processes across multiple teams. Focused on accelerating productivity and reducing friction for new contributors — connecting UX improvements directly to retention and efficiency outcomes. | Enterprise UX Systems Design Interaction |
| 04 |
Patient Transition Suite naviHealth +33% faster task completion · +17% accuracy · +14% user satisfaction & retention |
Redesigned a clinical decision-support tool used by care coordinators to manage patient transitions. Improved clinician efficiency, accuracy, and satisfaction with directly measured outcomes — reducing training time, lowering error rates, and delivering impact on both cost and patient care quality. | Healthcare UX Product Design Research |
Full case studies, process documentation, and outcomes available on request — NDA-friendly.
Request AccessActively exploring how AI
expands what's possible
in product design
Using AI to accelerate user research synthesis — surfacing patterns across qualitative data, interview transcripts, and usability sessions in a fraction of the time, without losing the nuance.
Integrating generative tools into early-stage ideation to explore a wider solution space before committing to direction — accelerating the path from rough concept to testable prototype.
Exploring how AI features can be designed responsibly into products — considering transparency, trust, and user control as core UX requirements, not afterthoughts.
Introducing AI tools into design workflows to reduce repetitive overhead, free designers for higher-order thinking, and help cross-functional teams align more quickly around user needs.
Simplify the complex — that's the whole job
Whether it's an enterprise platform or a patient portal, the work is always the same: take something hard and make it feel obvious. That's not just UX — that's product strategy.
Inclusion is a design requirement, not a feature
Designing for the edges improves the whole. Accessible, inclusive practice is built into the process from day one — not retrofitted after the fact.
Sharp pencils before sharp pixels
The most expensive design decisions happen on paper. Rigorous ideation before execution leads to sustainable, scalable outcomes.
Design leadership is people leadership
The best work comes from teams that are trusted, challenged, and given space to own their craft. My job is to build that environment and then get out of the way.
Design without business context is decoration
I work closely with product, engineering, and business leadership to ensure design is driving outcomes — not just delivering deliverables. User needs and business goals should be the same goal.