Design Leader  ·  Product Design & UX Strategy  ·  Enterprise  ·  AI

Howdy.

I'm Mitch and I make experiences products services problems disappear ideas happen the complex feel simple order from chaos the weird work stuff people actually love

Focus

Experience & Product Design

Location

Currently a digital nomad. Available anywhere.

Statement

I'm a product and experience designer who's spent over a decade helping organizations make complex things feel simple. I care deeply about the people using what I build, and I bring that into every decision, from early research through final polish.

I blend user research, product thinking, and design strategy to ship work that actually moves the needle across enterprise, healthcare, and consumer products.

Pencils sharp. Pixels perfect. Coffee black.

12+ Years of Practice
50+ Client Engagements
∞ Iterations
674,520 Cups of Coffee, and Counting

Full case studies, process documentation, and outcomes available on request. NDA-friendly.

Request Access
§ 01 Client & Industry Highlights
AppleTechnology
AmazonRetail / Tech
Southwest AirlinesTravel
Thomson ReutersMedia / Legal
HCA HealthcareHealthcare
VanderbiltEducation
Tractor SupplyRetail
MarsConsumer Goods
Morton SaltConsumer Goods
naviHealthHealthcare
TBIGovernment
Dignity HealthHealthcare
§ 02 Experiments

Current AI explorations

I've been using AI to explore ideas that excite me and connect with others, while revisiting old projects, building them up and taking them further than I was originally able to. Here are some of what I've been doing lately.

Road Trip Calendar

I'm a "digital nomad" these days, driving across the country while picking up freelance consulting work. I built a shared trip planner so friends know when I'll be in town, plus what I'm listening to, the weather where I am, and a map of where I've been. The journey is the destination.

View project →

Oughta

Oughta connects startup ideas directly with the designers who can build them — too many good ideas die in a notes app, and too many designers need real work. Demo is password-protected; reach out to me for access.

View project →

Dice Goblin

A 3D dice roller for D&D, built for the tabletop games I play with friends. A small, joyful project I keep coming back to just because I can make it a little better each time.

Roll some dice →

Nissan Aftersales Dashboard

An interactive rebuild of a dealer aftersales dashboard I scoped for a client engagement — AI took it from a static case study into a working prototype.

Explore the dashboard →

More coming soon

This section grows as I keep experimenting. Check back for what's next.

§ 03 Design & AI

AI as a design multiplier

Actively exploring how AI expands what's possible in product design.

Research & Synthesis

Faster insight, deeper understanding

I use AI to speed up research synthesis. Patterns across interviews, transcripts, and usability sessions surface faster, without losing what makes the findings meaningful.

Ideation & Prototyping

From concept to testable faster

I bring generative tools into early ideation to explore more of the solution space before locking in a direction. It gets me to something testable faster, with fewer assumptions baked in.

Product Strategy

AI-informed product thinking

When AI features show up in a product, I think hard about how they're designed. Transparency, user control, and trust aren't nice-to-haves. They're the job.

Team Enablement

Helping teams move smarter

I've been introducing AI tools into design workflows to cut out repetitive work and give designers more time for the thinking that actually matters. Teams align faster and spend less energy on the stuff that shouldn't take long.

§ 04 Design Philosophy

How
I think
about
design.

I.

Simplify the complex. That's the whole job.

Whether it's an enterprise platform or a patient portal, the work is always the same: take something hard and make it feel obvious. That's not just UX. That's product strategy.

II.

Inclusion is a design requirement, not a feature

Designing for the edges improves the whole. Accessible, inclusive practice is built into the process from day one, not retrofitted after the fact.

III.

Sharp pencils before sharp pixels

The most expensive design decisions happen before anyone opens a tool. I spend real time understanding users, the business context, and what success actually looks like. That clarity is what makes the work focused instead of decorative.

IV.

Strategy first, solutions second

Good design isn't just solving the problem in front of you. It's making sure you're solving the right one. I push teams to align on user needs and business goals early, so the work has direction before it has form.

V.

Design leadership is people leadership

The best work comes from teams that are trusted, challenged, and given space to own their craft. My job is to build that environment and then get out of the way.

VI.

Design without business context is decoration

I work closely with product, engineering, and business leadership to make sure design is driving real outcomes, not just shipping deliverables. User needs and business goals should be the same goal.